Watch all the best ads and teasers before, during, or after the big game — including spots for Sam Adams, Doritos, Bud Light, and more.
By Kevin Slane and Susannah Sudborough
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Ahead of Super Bowl 56, which kicks off at 6:30 p.m. Sunday, advertisers have been releasing a steady torrent of 2022 Super Bowl commercials. While the tone of the ads varies widely, the prevailing trends so far include ’90s nostalgia, celebrity-heavy cameos, and an emphasis on humor over more serious fare.
“Marketers are recognizing Americans have had a very heavy, difficult two-year period and are responding by bringing some good old-fashioned entertainment for Super Bowl Sunday,” Kimberly Whitler, marketing professor at the University of Virginia, told the Associated Press.
NBC sold out of its ad space briskly and saidan undisclosed number of 30-second spots went for $7 million, a jump from the $6.5 million that last year’s ads went for.
Another trend to keep an eye out for? Crypto ads.
Advocates of the blockchain-based digital currency — which has captured the interest of investors and financial service firms alike — want to lure regular Americans too. Exchanges Crypto.com, FTX, and eToro have all announced Super Bowl ad plans, and others have been rumored but not confirmed.
Here are all of the 2022 Super Bowl commercials and teasers released so far. While we’ve managed to catalogue more than 40 ads slated to run during the big game, there will surely be plenty of surprise commercials as well.
Amazon’s 2022 Super Bowl commercial shows real-life spouses Colin Jost and Scarlett Johansson living in a world where Amazon’s digital assistant Alexa can read your mind.
Amazon announces the NFL coming to Prime Video next season.
AMC showcases its most popular shows in an ad for its new streaming service.
Avocados From Mexico
Conan O’Brien’s longtime sidekick Andy Richter embodies a tailgating Julius Caesar in this Super Bowl ad for Avocados From Mexico.
Weed innuendos abound as Snoop Dogg and Martha Stewart star in the 2022 Super Bowl commercial for BIC EZ Reach lighter.
What does the future look like? Electric, if automakers have anything to do with it. With automakers back in full force this Super Bowl, BMW shows Arnold Schwarzenegger, as Zeus, the god of the sky (or in this commercial, the god of lightning) whose wife, Salma Hayek Pinault, gives him the EV BMW iX to spice up retirement.
Idris Elba keeps it simple for Booking.com in this Super Bowl spot.
Bud Light Hard Seltzer Hard Soda
Bud Light enlisted the mayor of Flavortown himself, Guy Fieri, to promote its new hard soda.
Bud Light NEXT
Bud Light NEXT, a new zero-carb Bud Light brand expansion focused on Gen Zers, showcases an NFT in its 2022 Super Bowl commercial.
The Budweiser brand, absent last year, returns with a spot centered on one of its Clydesdale mascots. After it’s injured by jumping a barbed wire fence — a not-so-subtle reference to the U.S. and the coronavirus pandemic — another Budweiser mascot, a Labrador, a stableman, and a vet, help the Clydesdale recover and gallop again.
Not to be outdone by its brethren at Bud Light and Budweiser, Busch Light tapped Kenny G for its Super Bowl commercial.
A mom can’t stop telling the world about her positive car-buying experience in this 2022 Super Bowl commercial for Carvana.
Caesar sits down for a nice dinner with a group of legendary quarterbacks and his wife Cleopatra (Halle Berry). The conversation quickly gets spicy.
Chevy premieres its first-ever fully-electric Silverado with an homage to “The Sopranos.”
Coinbase QR Code
This commercial, which is just a minute-long QR code, reportedly crashed Coinbase’s website.
This nostalgic commercial features basketball legend Lebron James talking to his younger self.
This commercial advertises an at-home COVID-19 test and how to use it.
Cutwater Spirits – “Here’s to the lazy ones”
A canned cocktail company spoofs a classic Super Bowl commercial format by saluting lazy people.
Disney+ “has the goats”
Awkafina stars in a cute, silly Disney+ commercial with a lot of goats.
Doritos/Cheetos Flamin’ Hot
Doritos will have several Super Bowl commercials, including the previously released wildlife spot embedded above and one featuring rapper Megan Thee Stallion and singer Charlie Puth.
DraftKings – Fortune
Boston-based online betting company DraftKings released a teaser for its Super Bowl commercial featuring actress Emily Jones telling viewers that “fortune awaits.”
Similar to its other Fortune commercial, here Emily Jones talks about how “life’s a gamble” while doing risky things.
Cryptocurrency trading company eToro aired a fantastical commercial featuring the classic Frank Sinatra song “Fly Me to the Moon.”
ETrade hinted in a teaser that it’s bringing back the spokesbaby that appeared in its Super Bowl ads from 2008 to 2014.
The spokesbaby is back and out of retirement to stop people from taking financial advice from memes.
Ewan McGregor taps into your latent pandemic-inspired wanderlust in this Super Bowl ad for Expedia.
This Bahamian cryptocurrency company commercial featured Larry David as a technology skeptic.
GM has enlisted Mike Myers for an “Austin Powers”-themed ad that features a reprise of his role as Austin Powers’ nemesis, Dr. Evil. Sidekicks played by Rob Lowe, Seth Green, and Mindy Sterling also join.
The Boston-based razor company aired a commercial introducing their new exfoliating bar razor.
Google’s ad for the Pixel 6 stars Lizzo and focuses on how the phone’s camera highlights darker skin tones.
Ty Burrell makes some pretty poor purchasing decisions in this ad for Greenlight, a company that promotes financial literacy for kids and teens.
Hellman’s Mayo enlisted the help of Pete Davidson and former Patriots linebacker (and current linebackers coach) Jerod Mayo in its Super Bowl commercial. In a spot reminiscent of the classic “Terry Tate, office linebacker” ads for Reebok, Mayo dishes out flying tackles for anyone who dares waste mayonnaise.
There’s some major “Midsommar” vibes in this Super Bowl spot for Irish Spring where stinky odors aren’t tolerated.
Kia showcases the Kia EV6, the brand’s first battery electric vehicle, in its ad, along with a cute “robo dog.”
In its first Super Bowl commercial in 17 years, Paul Rudd and Seth Rogen enjoy some memories and some Lay’s Classic potato chips.
“Lord of the Rings: The Rings of Power” Trailer
The first real trailer for the Prime Video was seen for the first time during Super Bowl LVI.
Marvel’s ‘Moon Knight’ Trailer
Marvel’s new Disney+ show Moon Knight stars Oscar Isaac.
Facebook gives a glimpse of its vision of the Metaverse in a humorous ad that shows a discarded animatronic dog meeting up with his pals again in the Metaverse.
In Michelob Ultra’s 2022 Super Bowl commercial, a bowling alley run by Steve Buscemi unites superstar athletes from across sports enjoying some bowling in their off time: tennis great Serena Williams, former NFL quarterback Peyton Manning, the NBA’s Miami Heat all-star forward Jimmy Butler, WNBA star Nneka Ogwumike, top golfer Brooks Koepka, and U.S. women’s soccer star Alex Morgan.
Michelob Ultra Organic Seltzer
Back again at the Superior Bowling Alley, Michelob will air a second spot, this time for its ULTRA Organic Seltzer.
Netflix – The Adam Project
Netflix teases movies to come in 2022 with a trailer for “The Adam Project,” starring Ryan Reynolds.
This long commercial featured two adorable kids.
A straight-laced Eugene Levy is transformed into an action hero by taking a drive in a 2023 Nissan Z sports car, alongside stars Danai Gurira and Dave Bautista. Catherine O’Hara also appears in Nissan’s new Ariya electric car.
“Nope” is a new movie by Jordan Peele.
Deion Sanders and his son Shadeur engage in feats of strength during this Super Bowl ad for Oikos Greek yogurt.
Planet Fitness’ ad has narration by William Shatner and shows Lindsay Lohan working out, winning “Jeopardy!” against Dennis Rodman, and bedazzling Danny Trejo’s ankle bracelet.
Planter’s Mixed Nuts
Ken Jeong and Joel McHale star in this commercial about a classic debate — what’s the proper way to eat mixed nuts?
Swedish car company Polestar introduces a new model.
In this amusing Super Bowl spot from Pringles, one man lives out his life with his hand stuck in a can of the manufacturer’s potato chips.
A major key for Intuit QuickBooks: Putting DJ Khaled in their Super Bowl commercial ahead of tax season.
Actress Hannah Waddingham (“Ted Lasso”) stares down her poker table competition in a Super Bowl commercial for e-commerce company Rakuten.
Anna Kendrick makes awkward, mostly one-sided small talk with Barbie in this Super Bowl commercial for Rocket Mortgage.
If you’ve watched the Olympics at all, you’ve likely seen this Salesforce ad featuring Matthew McConaughey. The software company will air it during the big game as well.
Your Cousin From Boston, meet Your Robot From Boston: Boston Beer Co. will run a Sam Adams Super Bowl commercialduring the big gamein 13 markets (including Boston) which features Spot, a dog-like robot fromBoston Dynamicsalongside its regular pitchman, the goofy “Your Cousin From Boston.”
Kevin Hart is a real VIP in this Super Bowl commercial for Sam’s Club.
Zendaya (“Spider-Man: No Way Home”) shills seashells as Sally in this spot for Squarespace. (Say that five times fast.)
Taco’s Bell’s 2022 Super Bowl commercial is full of whimsy, features pop star Doja Cat, and takes place in some sort of bizarre clown universe (which conveniently still features a Taco Bell).
T-Mobile Dolly Parton/Miley Cyrus “Do it for the phones.”
Dolly Parton and Miley Cyrus raise their voices to “do it for the phones.”
Zach Braff and Donald Faison reunite to sing a new version of “I Feel Pretty” from West Side Story.
Toyota’s ad, which debuted during the Olympics but will also run during the Super Bowl, tells the story of the McKeever Brothers, cross-country skiers who have won 10 Paralympic medals together. The company will also air a second ad featuring Rashida Jones, Tommy Lee Jones, and Leslie Jones
In a teaser for its 2022 Super Bowl commercial, TurboTax gave a sneak preview of a spot featuring “Ted Lasso” star Jason Sudeikis.
This Turkish Airlines commercial about connecting the world starred Morgan Freeman.
Uber Eats wanted to get across the message that you can order household items and other sundries from its delivery service, not just food. So its ad shows celebrities and other actors trying to eat everything from cat litter to diapers. “If it was delivered by Uber Eats, does that mean I can ‘Eats’ it?” “American Pie” actor (and Boston native) Jennifer Coolidge asks. Gwyneth Paltrow tries to eat a candle, Trevor Noah tries to eat a light bulb, and Nicholas Braun from “Succession” tries to eat dish soap.
In a teaser, Verizon hints that it’s bringing back Jim Carrey to reprise his loathsome 1996 “Cable Guy” character for their 2022 Super Bowl commercial.
Vroom turns the act of selling a car into a full-fledged musical number.
Wallbox showcases an actual lightning-strike survivor in its ad for its home electric-vehicle charger.
WeatherTech’s 2022 Super Bowl commercial gets straight to the point, highlighting the company’s product offering to help weatherproof your vehicle.
Winning Time: The Rise of the Lakers Dynasty Trailer
This trailer was for a new HBO Max show about the Los Angeles Lakers.
Material from the Associated Press was used in this report.
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What were the 2022 Super Bowl ads? ›
- GM: Dr. EV-il.
- Uber Eats: Uber Don't Eats.
- Kia: Robo Dog.
- Booking.com: Idris Elba Says Things.
- Amazon: Mind Reader.
- Lay's: Golden Memories.
- Cable Guy (Verizon)
- Bud Light Seltzer: Land of Loud Flavors.
T-Mobile teamed up with A-list celebs Miley Cyrus and Dolly Parton for its upcoming Super Bowl spot. This marks T-Mobile's 9th consecutive year advertising during the Big Game. In a teaser, Miley asks the question “What would Dolly do?” Viewers have to wait until the official game day spot to find out.How many commercials ran during the Super Bowl 2022? ›
More than 60 ads were aired during the 2022 Big Game
Sure, the game between the Los Angeles Rams and Cincinnati Bengals was a nail-biter, and the halftime show was legendary, but this year's game featured nearly 70 ads, four of which came from cryptocurrency brands and five from streaming services.
- Budweiser Super Bowl commercial (1995) ...
- McDonald's Larry Bird vs Michael Jordan Super Bowl commercial (1993) ...
- Reebok's office linebacker (2003) ...
- Pepsi's Cindy Crawford commercial (1992) ...
- Budweiser Bud Bowl (1989) ...
- Google's 'Loretta' Super Bowl ad (2020) ...
- Famous “Mean” Joe Greene Coca-Cola ad (1980) ...
- Wendy's 'Where's the Beef?
- Now, on to the Top 5 ads of 2022: Supercell “Clash From The Past” Clash of Clans. ...
- Dove “Toxic Influence” Dove US. 159K subscribers. ...
- Taco Bell “Grande Escape” VCU Brandcenter. 3.64K subscribers. ...
- Gatorade “Love Means Everything” Gatorade.
The beer giant's parent company has ended its 33-year exclusive deal with the NFL for ad slots during the big game, and competitors are already rushing in.How many commercials run during the Super Bowl? ›
Each year, there are around 80 to 90 Super Bowl commercials ran during the broadcast.Who has the most ads in the Super Bowl? ›
Budweiser was the company that has spent the most on Super Bowl advertising as of January 2021, doling out a total of 470.5 million U.S. dollars on Super Bowl commercials since the first Super Bowl in 1967.What are the top 5 Super Bowl commercials of all time? ›
- 1979 – Coke: Mean Joe Greene. This has gone down as one of the most classic Super Bowl commercials of all-time, and will have an connection to a new commercial in 2019. ...
- 1984 – Apple: Sledgehammer. ...
- 1993 – McDonald's: H-O-R-S-E With Michael Jordan and Larry Bird. ...
- 1995 – Budweiser: Frogs. ...
- 2003 – Budweiser: Clydesdales.
What are the Top 10 Super Bowl commercials of all time? ›
- Early Showers — Coca-Cola (1980) Game: Super Bowl XIV.
- 1984 — Apple (1984) ...
- Betty White — Snickers (2010) ...
- Frogs — Budweiser (1995) ...
- Wise Guy — Diet Pepsi (1990) ...
- Security Camera — Pepsi (1996) ...
- The Showdown — McDonald's (1993) ...
- It's Halftime in America — Chrysler, 2012. ...
In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes.What is the most famous commercial of all time? ›
- 1959: The First Ever Barbie Commercial.
- 1965: The Oscar Mayer Wiener Jingle.
- 1970: Tootsie Roll Tootsie Roll Pop.
- 1971: Coca-Cola “Hilltop”
- 1971: Keep America Beautiful's “Crying Indian”
- 1971: Life Cereal “Three Brothers”
- 1979: Coca-Cola “Mean Joe Greene”
- 1984: Apple Computer “1984”
- Apple – “1984”
- Tootsie Pop – “How Many Licks?”
- Coca-Cola – “Meet Joe Greene”
- Budweiser – “Wassup?!”
- McDonald's – “The Showdown”
- M&M's – “They Do Exist”
- Old Spice – “The Man Your Man Could Smell Like”
- Always – “Like a Girl” (2015)
- Nike: Just Do It. Ad Campaign: Print, Television, Internet. Source: brandchannel. ...
- Coke: Share a Coke. Ad Campaign: Print. ...
- Absolut Vodka: The Absolut Bottle. Ad Campaign: Print. ...
- Anheuser-Busch: Whassup (1999) Ad Campaign: Television.
According to Google, the best performing display ad sizes are: 300 x 250 – Medium Rectangle. 336 x 280 – Large Rectangle.What is trending in ads? ›
The biggest digital marketing trend is going to be online video advertising with a projected 76 percent growth, followed by influencers' branded content and social media marketing. Digital advertising on desktop browsers will decline in 2022, but mobile advertising spending will account for over $440 billion.Why is Pepsi not sponsoring the Super Bowl anymore? ›
The soda company's contract with the NFL expired after the 2021–22 season. Pepsi did renew the sponsorship deal with the league, but the new deal does not include the company sponsoring the halftime show.Did Budweiser get rid of the Clydesdales? ›
The company also buys high-quality Clydesdales from other sources on occasion. The Clydesdales were fixtures at Busch Gardens. However, after InBev sold the amusement parks, the link to the Budweiser Clydesdales ended in 2009. The new owners have brought back Clydesdales but they are not the "Budweiser Clydesdales."What happens to Budweiser Clydesdales when they retire? ›
Clydesdales retire to prestigious homes such as Anheuser-Busch's Grant's Farm, in St. Louis, or other display stables. > Members of the breed can live to 20 years old and beyond.
How much is a 30 minute Super Bowl commercial? ›
According to an NBC executive this fall, NBC was selling 2022 Super Bowl ads for record deals, closing at $6.5 million per 30-second commercial. This is an increase from the $5.5 million asked for in 2021. In recent weeks, Bloomberg and other media outlets have reported some ads sold for as much as $7 million.What is the most expensive Super Bowl commercial 2022? ›
NBC set a record for Super Bowl ad rates at $6.5 million per 30 second ad. Mekanism Co-Founder and CEO Jason Harris and Chief Marketing Officer of Nissan, Allyson Witherspoon joined Yahoo Finance to discuss the massive platform of the Super Bowl and Super Bowl ad spending.How much does a 15 second commercial cost during the Super Bowl? ›
Super Bowl commercials cost $7 million.How much did Budweiser pay for Super Bowl ads? ›
The company is one of the biggest annual spenders in the Super Bowl, and is estimated to have spent around $53 million on ads during CBS' broadcast last year of Super Bowl LIV, representing 11% of overall revenue from the event.How much does Pepsi pay for the Super Bowl? ›
According to the Wall Street Journal, the soda company paid more than $2 billion securing its name on the show. Before Pepsi, Bridgestone had the rights to the Super Bowl halftime show. The auto parts manufacturer paid over $10 million annually. Sources believe Pepsi could renew the deal.Which Super Bowl was the least watched? ›
Viewership figures for Super Bowl LV were lower than any for the game since 2006, and one important metric showed the lowest number since 1969, when Joe Namath's New York Jets upset the Baltimore Colts in Super Bowl III.What is the funniest commercial of all time? ›
- John West Salmon “Bear” (2000)
- Wendy's “Where's the Beef?” ( 1984)
- Cadbury “Gorilla” (2007)
- Reebok “Terry Tate” (2003)
- Budweiser “Wassup?” ( 1999)
- Bud Light, “Mr. Really, Really, Really Bad Dancer” (2003)
- Skittles, “Piñata” (2008)
- Starburst, “Bus Station” (2007)
Fox Sets Record for Super Bowl Commercials With Over $7 Million for 30-Second Ad.How much did Budweiser pay for Super Bowl ads 2022? ›
In terms of spend, Bud Light spent $54 million, while Michelob ULTRA spent $28 million and Budweiser spent $23 million. MediaRadar has published its 2022 Super Bowl ad-spending recap, which shows returning advertisers to the Super Bowl during the past five years, as well as top advertising categories.What was the most expensive Super Bowl commercial? ›
Google's "Loretta" and Amazon's "Before Alexa" Super Bowl 2020 ads tied as most expensive Super Bowl commercials ever as of January 2021, with a cost of 16.8 U.S. million dollars.
Who spent the most money on Super Bowl commercials? ›
Budweiser was the company that has spent the most on Super Bowl advertising as of January 2021, doling out a total of 470.5 million U.S. dollars on Super Bowl commercials since the first Super Bowl in 1967. Pepsi followed with a total spend of 320.36 million dollars, while Coca-Cola came in third with 202.44 million.How much do they pay halftime performers? ›
Instead, the NFL might not cut performers a paycheck, they do cover expense and production costs that can exceed $13 million, according to a 2020 Reuters article. "We do not pay the artists. We cover expenses and production costs," said NFL spokesperson Joanna Hunter to Forbes in 2016.How much does a 1 minute Super Bowl commercial cost? ›
Super Bowl commercials cost $7 million each. Are they worth it?